Bed & Breakfast Case Study

Blacksmith Inn on the Shore - Baileys Harbor, WI

DuraFon 1X - Single-Line Long-Range Cordless Phones
Nestled on the Lake Michigan shore in the village of Baileys Harbor, Wisconsin, the Blacksmith Inn on the Shore blends bed and breakfast charm with contemporary amenities. Each of their fifteen private guest rooms features an in-room whirlpool, fireplace, private balcony, and extraordinary harbor view.

Situated on 2.5 acres of beachfront property on Lake Michigan, Blacksmith Inn’s property includes the historic three-story Zahn House, two-story Harbor House, two-story Orchard House, and a dock. During the busy tourist season, the Inn employs a staff of 12 people.

The Need: Reliable Communications Throughout an Expansive Property

According to Bryan Nelson, owner and innkeeper of Blacksmith Inn, the ability to receive internal and external calls was critical to both customer service and sales. “Our desk people need to be able to move around the property but still remain in touch with our existing guests and incoming calls,” he explained.

The Inn deployed their first cordless phone system in 2000 at the same time their existing PBX system was installed. According to Nelson, this system worked satisfactorily until he installed a wireless network on the property. “When we added Wi-Fi, we found that the network was interfering with our cordless phone system so we started searching for a solution,” Nelson explained. “We tried a variety of consumer-grade cordless phone systems, but they just didn’t have the range and couldn’t cover the property.”

Nelson explained that out of frustration he turned to the vendor who installed his PBX system. “When I called the vendor who installed our PBX system, his proposal was to sell us a solution that would require the installation of repeaters around the property at a cost of $5,000.” Discouraged by the cost-prohibitive proposal, Nelson began to do his own research to find a cordless phone solution that would deliver the range, clarity, and reliability he required to effectively run his business.

“These phones are just plain reliable. It’s like they were made for the military. It’s amazing.”

Bryan Nelson

InnKeeper, Blacksmith Inn on the Shore

The Solution: The EnGenius DuraFon 1X Cordless Business Telephone System

Nelson explained that his research for a new cordless phone solution started and ended with an Internet search in 2004. “I did a search for ‘long-range cordless phone’ and found EnGenius DuraFon 1X and decided to give it a try,” he explained. Operating on the 900MHz frequency, Nelson knew that the DuraFon would be unaffected by the Wi-Fi network.

In addition to the promise of long range, durability and reliability, Nelson was also very interested in the DuraFon’s two-way intercom capability, a feature that he did not have with his previous system. “Our property has a lot of nooks and crannies so the ability for our staff members to move around the property and still be able locate each other immediately using a walkie-talkie function is critical,” Nelson stated.

The Results: A Rugged, Reliable Communication System

According to Nelson, the DuraFon system has delivered everything he was looking for in a cordless telephone system: reliability, extended range, clarity, and cost savings.

No matter where his staff is on the property, they can answer internal calls from an existing guest who needs service or take incoming calls from the outside. Nelson explained that the extreme range of the DuraFon gives him the ability to travel farther away from the base station than he had originally desired. “I can walk four blocks to the post office and the phone rings. In fact, I can walk all over our village and still receive my phone calls,” he exclaimed. “When it comes to call clarity, there is no discernible difference between our hardwire PBX extensions of the DuraFon.” Nelson also raves about the reliability of the DuraFon system. “These phones are just plain reliable. It’s like they were made for the military. It’s amazing.”

“It’s such an easy solution for a small businessperson who wears a lot of hats and has to cover a lot of ground.

Learn more about EnGenius Phone Systems.

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